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Under the supervision of a PRA lecturer, Ms. Barbara Fu, eight students from the School of Communication won a Bronze award and a Merit award at HK4As Students’ Award 2022 with their creativity. Lai Yin Tsun Parco, Yip Shuk Man Bonnie, Tsoi Wing Yi Zoey and Ng Pui Yi Wendy won the bronze award with … Continue reading HK4As Students’ Award 2022 →

On February 13, 2023, Mr. Adrian Ts’o, Head of Strategy of the Doyle Dane Bernbach (DDB) Group Hong Kong, gave an insightful seminar to the PRAD3056 Campaign Planning and Management class on NFTs and marketing, entitled “What the FUD? NFTs through the lens of marketing.” Using the Yin-and-Yang diagram, Adrian shared the ideas about NFTs … Continue reading Guest seminar on NFT use in marketing by DDB’s Head of Strategy →