Minor Programmes in Public Relations and Advertising. (2022 bulletin Year or after)

Students seeking to pursue the study of a minor programmes would need to fulfil 15 units of courses specified by the offering department/programme, and note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.


The structure of the curriculum is as follows:

PRAO 2005Introduction to Public Relations and Advertising3 units

PRAO 2046Internal Communication and Employee Engagement3 units
PRAO 2055Programming for Digital Communication3 units
PRAO 3046Audience Measurement and Engagement3 units
PRAO 3065Fundraising Events, Sponsorships, and Donor Management3 units
PRAO 3067Health Communication and Information Campaigns3 units
PRAO 3076Communication Training for Organizations3 units
PRAO 4025Brand Strategy and Communication3 units
PRAO 4036Social Communication and Advertising3 units
PRAO 4047Service Experiences & Luxury Branding3 units
PRAO 4077Special Topics in Communication Studies3 units

PRAO 3085Social Media @ Work3 units
PRAO 3087Organizational Communication Issues and Processes3 units
PRAO 4057Organizational Decision Making and Problem Solving3 units
PRAO 4066Leadership Communication3 units
PRAO 4075Comprehensive Management Trainee Assessment3 units
Remarks:1. Students are required to take PRAO2005.
 2. **Students are required to take 4 courses from #R-PRA-ELECT-001, out of these 4 courses, students can only choose at most 2 courses from #R-PRA-ELECT-001A.
 3. To fulfill the minor programme requirement, students are required to complete at least ONE 3-unit course at the upper level (Level 3 or 4).


* 4-Year Curriculum