PRA 2016 The Fred Hollows

It is a digital world with endless changes and developments! Facing such a world, we adopt emerging concepts and knowledge to catch up with the times. Our young PRA communicators took action to design a digital campaign for The Fred Hollows Foundation, a well-known NGO for the prevention and cure of blindness and visual impairment among the extremely poor communities.

The communicators organized “Meal in Darkness”, which allows participants to experience the sufferings of the visually-challenged population, even in a tiny daily activity such as eating. Moreover, they also devised an “Emoji Voting”  for the event on the Foundation’s Facebook page, generating a soaring traffic of viewers, likes and positive comments.