“We learn, we communicate, we contribute.” Through developing a social awareness campaign for Children’s Medical Foundation (CMF), an independent NGO providing and improving health care services to newborn babies in Mainland China, our young communicators utilized their strengths to multiply the influence of the charity.
Charity begins from a little booth at HKBU. We distributed not only leaflets but also CMF’s missions of services to everyone passing by the booth, which ultimately gathered a large audience. If our audience thought ideas and messages were too abstract to them, they could also touch, feel and experience the breathing pace of an infant doll.
After this three-day event, there was a significant rise of “likes” and followers on the CMF’s social media platforms. We also received plenty of positive feedback from the visitor to our little but influential booth!
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