Minor Programme

Minor Programme in Public Relations and Advertising

Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, and note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.


The structure of the curriculum is as follows:

I) Required Course 3 Units
PRAD 2005 Introduction to Public Relations and Advertising 3 Units
II) Elective Courses 12 Units
Four of the following courses (one should be at Level 3 or 4)
PRAD 3015 Consumer Perspectives in Public Relations and Advertising 3 Units
PRAD 3017 Digital Public Relations 3 Units
PRAD 3026 Mobile and Social Network Communication 3 Units
PRAD 3046 Audience Measurement and Engagement 3 Units
PRAD 3047 Corporate Social Responsibility and Stakeholder Engagement 3 Units
PRAD 3055 Special Topics in Public Relations and Advertising 3 Units
PRAD 4016 Strategic Issues and Crisis Management 3 Units
PRAD 4025 Branding and Communication 3 Units
PRAD 4036 Social Communication and Advertising 3 Units
Total 15 Units

Remarks: Students can only exempt/transfer up to 6 units/2 courses of the courses of exchange programme as Minor programme in Public Relations and Advertising with equivalent syllabus and satisfactory results. Approval is subject to the Department of Communication Studies.