Minor Programme in Public Relations and Advertising. (2022 bulletin Year or after)
Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, and note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.
Requirements
The structure of the curriculum is as follows:
| PRA Minor Core Course (#R-PRA-CORE-001) | 3 Units | |
| PRAO 2005 | Introduction to Public Relations and Advertising | 3 Units |
| PRA Minor Elective Courses (#R-PRA-ELECT-001) | 12 Units | |
| PRAO 2046 | Internal Communication and Employee Engagement | 3 Units |
| PRAO 2055 | Programming for Digital Communication | 3 Units |
| PRAO 3046 | Audience Measurement and Engagement | 3 Units |
| PRAO 3065 | Fundraising Events, Sponsorships, and Donor Management | 3 Units |
| PRAO 3067 | Health Communication and Information Campaigns | 3 Units |
| PRAO 3076 | Communication Training for Organizations | 3 Units |
| PRAO 4025 | Brand Strategy and Communication | 3 Units |
| PRAO 4036 | Social Communication and Advertising | 3 Units |
| PRAO 4047 | Service Experiences & Luxury Branding | 3 Units |
| PRAO 4077 | Special Topics in Communication Studies | 3 Units |
| ** 0-6 units from the following 5 courses: (#R-PRA-ELECT-001A) | ||
| PRAO 3085 | Social Media @ Work | 3 Units |
| PRAO 3087 | Organizational Communication Issues and Processes | 3 Units |
| PRAO 4057 | Organizational Decision Making and Problem Solving | 3 Units |
| PRAO 4066 | Leadership Communication | 3 Units |
| PRAO 4075 | Comprehensive Management Trainee Assessment | 3 Units |
| Remarks: | 1. Students are required to take PRAO2005. |
| 2. **Students are required to take 4 courses from #R-PRA-ELECT-001, out of these 4 courses, students can only choose at most 2 courses from #R-PRA-ELECT-001A. | |
| 3. To fulfill the minor programme requirement, students are required to complete at least ONE 3-unit course at the upper level (Level 3 or 4). |
* 4-Year Curriculum