To prepare our students to be the future public relations leaders in the industry, we design the most comprehensive curriculum in the Public Relations Concentration. Students will learn how to define, evaluate and develop the best practices in public relations ranging from campaigns, media relations, social media engagement, corporate social responsibility and stakeholder engagement and issues and crisis management. Asides from strategic planning, we also focus on skill learning. Students are prepared to write for the media (e.g. press release, media kit and pitch letters) and organizations (e.g. newsletters, speeches for the CEO and guest of honor and public statement). Other soft skills such as client presentations, social media engagement and content creation will be taught throughout the learning experience. Most importantly, our students are able to compile evaluations up to the industry standard for any public relations projects to be accountable to clients and other stakeholders.
|Year||Year 1||Year 2||Year 3||Year 4||Total|
|School Core Course||9||3||0||0||12|
|Major Required Course||0||15||6||0||21|
|Concentration Required Course||0||0||10||15||25|
|Major Electives & General Electives*||9*||9*||9*||12*||39|
|GE Core Requirements||15||7||0||3||25|
* Students are required to take a total of 30 units of free electives