In order to accomplish its educational goals, the Advertising and Branding Concentration provides subjects designed to cultivate the critical and research capabilities required to analyze the relationships between media and the cultural infrastructure, to develop a sense of social consciousness and ethical responsibility, and to acquire the necessary background they will need in newspaper, magazine, and broadcast journalism, video/film, photography, graphic arts, audio, public relations, advertising and branding, as well as in the business and administrative practices that affect the operation of mass media.
They also learn the basic skills used in creating, writing, and producing brand communication materials such as spoken word, print, audio, and video communication for internal and external presentation. Finally, students are given instruction in media campaign planning and campaign execution.
|Year||Year 1||Year 2||Year 3||Year 4||Total|
|School Core Course||9||3||0||0||12|
|Major Required Course||0||9||6||0||15|
|Concentration Required Course||0||3||9**||15||27|
|Concentration Electives and General Electives*||6*||3*||3 and 9*||3 and 12*||36|
|GE Core Requirements||17||9||0||0||26|
|GE Distribution Requirements||0||6||6||0||12|
* Students are required to take a total of 30 units of general electives
** including courses with no credit