Hong Kong offers a full range of marketing services (advertising, brand/image consulting, event organizing, public relations/corporate communications and market research). They are first-movers in the mainland market. The CEPA has also helped those companies’ expansion in the mainland market. The prospects for initial positions and career advancement in advertising industries appear bright.
The Advertising and Branding Concentration prepares students to enter the world of advertising and marketing as brand managers and consultants, content creators, designers, planners/strategists, consumer insight experts, event and promotion specialists, as well as business development managers.