News & Events

From June 5, 2023, to June 10, 2023, a group of 34 enthusiastic COMS PRA students embarked on a captivating 6-day Osaka study tour, marking the perfect culmination of an academic year. What could be more thrilling than embarking on a “見學” (Japan’s local term for a field trip) as a means of learning! During the … Continue reading 34 PRA students embarked on a captivating 6-day Osaka study tour →

Corporate Social Responsibility (CSR) has become increasingly vital to a company’s success and has become a crucial priority for many businesses. In the article, “The changing scope of Corporate Social Responsibility,” three faculty members from the Department of Communication Studies conducted research on CSR. Associate Professor Yi-Ru Regina Chen explored the role of social media … Continue reading Article: The Changing Scope of Corporate Social Responsibility →

[給PR同學們的畢業禮物] 圓通財經公關顧問創始人陳民傑 (Thomas Chan)在最後一堂的PRAD4045 Advanced Public Relations Writing 帶來近3小時的特別guest lecture ——「大人物的左右手——公關之道」，分享處理香港經典PR案例時發生的精彩故事。而大師兄Thomas就是公關領域的活字典，總能解答大家對PR行業的各項難題，以下是一些Year 4 PR同學對這份「畢業禮物」的感謝句： 「今日喺大師兄身上完全感受到作為公關嘅專業同霸氣，好有魅力！可以喺3個case sharing即場體驗公關嘅臨場感同埋決策力，好玩同時大開眼界！」 「今日講嘅嘢好實用，尤其是的情境題。好實實在在，同埋睇得出做PR轉數要快同好準！」 「好多謝大師兄嘅分享，令我對畢業之後嘅路向有更加清晰嘅諗法。」 [A special gift to PR graduating students] Mr Thomas Chan, founder of Yuan Tung Financial Relations and COMM distinguished alumnus, gave a 3-hour special guest lecture to students in PRAD4045 Advanced Public Relations Writing. Thomas is a walking … Continue reading A special gift to PR graduating students →

Under the supervision of a PRA lecturer, Ms. Barbara Fu, eight students from the School of Communication won a Bronze award and a Merit award at HK4As Students’ Award 2022 with their creativity. Lai Yin Tsun Parco, Yip Shuk Man Bonnie, Tsoi Wing Yi Zoey and Ng Pui Yi Wendy won the bronze award with … Continue reading HK4As Students’ Award 2022 →

On February 13, 2023, Mr. Adrian Ts’o, Head of Strategy of the Doyle Dane Bernbach (DDB) Group Hong Kong, gave an insightful seminar to the PRAD3056 Campaign Planning and Management class on NFTs and marketing, entitled “What the FUD? NFTs through the lens of marketing.” Using the Yin-and-Yang diagram, Adrian shared the ideas about NFTs … Continue reading Guest seminar on NFT use in marketing by DDB’s Head of Strategy →