NEWS & EVENTS

Corporate Social Responsibility (CSR) has become increasingly vital to a company’s success and has become a crucial priority for many businesses. In the article, “The changing scope of Corporate Social Responsibility,” three faculty members from the Department of Communication Studies conducted research on CSR.

Associate Professor Yi-Ru Regina Chen explored the role of social media influencers (SMIs) in influencing CSR strategies. Her research focused on how the characteristics and leadership of SMIs who endorse CSR campaigns affect the behavior of the corporation’s most influential social media followers and consumers in generating support for the initiatives.

Associate Professor Angela Mak analyzed the dynamic tensions in CSR practice. Her research examined how Wilmar International Limited, a leading multinational agribusiness company, understands the multiple elements of interrelationship in CSR actions and aspirations. She illustrated how communication tensions can be demonstrated and managed in CSR communications.

Assistant Professor Keonyoung Park focused on how CSR can improve the quality of relationships between stakeholders in the context of new media. Her recent research has been on corporate social advocacy (CSA) and CEO activism as new streams of CSR practices. She defined the extended boundaries of CSR in the age of artificial intelligence (AI)-assisted communication in the context of her current project.

Together, these faculty members’ research contributes to our understanding of the evolving landscape of CSR and its increasing importance in the business world.

Find out more: https://comd.hkbu.edu.hk/research/highlights/the-changing-scope-of-corporate-social-responsibility/