Terri H. CHAN 陳瀚盈

Assistant Professor in Advertising and Branding

Dr. Terri H. Chan received her Ph.D. in Marketing from the University of Hong Kong. She conducts research in the areas of advertising, branding, and social media effects, with a focus on the topic of communication engagement. Her research is in review at multiple top journals in advertising and marketing, and she has published articles in Journal of Advertising, International Journal of Advertising, Journal of Advertising Research, Cyberpsychology, Behavior, and Social Networking, and International Marketing Review.

Prior to her Ph.D. studies, she obtained her MPhil. degree from Cambridge University, UK, and a Bachelor of Social Sciences (with First Class Honours) degree from the University of Hong Kong.

Research Interests

Advertising (influencer marketing, celebrity endorsement, process model and effects)
Branding (global versus local brand, branding in emerging markets)
Social Media Research (brand personality, psychological well-being)
Communication Engagement (conceptualization and empirical validation)


Chan, Terri H. (2022, online ahead of print) “How brands can succeed communicating social purpose: Engaging consumers through empathy and self-involving gamification,” International Journal of Advertising.

Chan, Terri H. (2022) “Cultivating consumer-brand relationship in social media: The role of consumer willingness to engage,” International Journal of Internet Marketing and Advertising, Vol.17, No. ahead-of-print.

Hung, Kineta., David K. Tse, and Terri H. Chan (2022), “Gaining legitimacy and host market acceptance: a CRM analysis for foreign subsidiaries in China”, International Marketing Review, Vol. ahead-of-print No. ahead-of-print.

Hung, Kineta, David K. Tse, and Terri H. Chan (2022), “E-Commerce Influencers in China: Dual-Route Model on Likes, Shares and Sales,” Journal of Advertising, 51(4), 486-501.

Chan, Terri H., Rocky Peng Chen, and Caleb H. Tse (2018), “How Consumers Perceive Brands in Online and Offline Encounters: A Brand Perception Framework in China,” Journal of Advertising Research, Mar, 90-110.

Chan, Terri H. (2018), “Contemporary Advertising Industry: Profiling Top Advertisers in Hong Kong,” in The Evolving Landscape of Media and Communication in Hong Kong, ed. Yu Huang and Song Yunya, City University of Hong Kong Press, 201-212.

Timothy, K.F. Fung, Terri H. Chan, Yu-Leung Ng, Sice Wu and Jun Lam (2018), “An Overview of Health Communication Research in Hong Kong,” in The Evolving Landscape of Media and Communication in Hong Kong, ed. Yu Huang and Song Yunya, City University of Hong Kong Press, 267-280.

Chan, Terri H., and Caleb H. Tse (2017), “Profiling Lead Researchers in Advertising Research,” in Advances in Advertising Research (Vol. VII), ed. George Christodoulide, Anastasia Stathopoulou, and Martin Eisend, Springer, 297-315.

Chan, Terri H., Caleb H. Tse, and Kineta Hung (2017), “Productivity and Impact in Advertising Research since the Millennium: A Profiling and Investigation of Drivers of Impact,” International Journal of Advertising, Apr, 1-27.

Chan, Terri H., Fine F. Leung, Peking Tan, and David K. Tse (2015), “Role of Conventional Ads in a Digital Age: Effects of Internet and Conventional Advertising on Brand Awareness and Brand Desire in China,” International Journal of Electronic Commerce Studies, 6 (1), 87-98.

Chan, Terri H. (2014), “Facebook and its Effects on User’s Empathic Social Skills and Life Satisfaction: A Double-Edged Sword Effect,” Cyberpsychology, Behavior, and Social Networking, 17 (5), 276-280, http://doi.org/10.1089/cyber.2013.0466


Principal Investigator, 2021/22, “Celebrity vs. Blogebrity: Exploring the Effectiveness of
Endorsement from a Relational Approach,” HKBU School of Communication –Communication-Media-Cultural Studies Fund, HK$99202.

Principal Investigator, 2015/2016, “When Celebrity Fails: A Failure Congruence and Self-Interest Analysis,” Hong Kong Research Grants Council — General Research Fund (GRF), Project No. 12502715, HK$280,658.

Lifetime Member of Beta Gamma Sigma, HKU Chapter, since 2015
Nominee of Best Conference Paper Award, ICORIA European Advertising Academy, London 2015
2014 Best Conference Paper Award, Korean Scholars of Marketing Science, Seoul, November 22, 2014
Fellow, AMA Sheth Foundation Doctoral Consortium, University of Michigan, 2013
Awardee, Reaching Out Award, HKSAR Government Scholarship Fund, 2013