Florin Constantin SERBAN

  • PhD in Communication, Hong Kong Baptist University Research MA in Media and Performance Studies, Utrecht University BA in Journalism and Communication Studies, University of Bucharest
  • (852) 3411-8168
  • CVA Room 924A

Dr Florin C. Serban is a Lecturer in the Department of Communication at Hong Kong Baptist University. He received his PhD in communication studies from Hong Kong Baptist University with a dissertation on the professional boundaries of legacy and digital-only journalists who work in Hong Kong. His main areas of research are media sociology, artificial intelligence and its impact on professional identities, and public participation.

Before joining Hong Kong Baptist University, he taught undergraduate and postgraduate courses on media and globalization, technology and society, magazine writing and production, and critical perspectives on international news at The University of Hong Kong and at the City University of Hong Kong. Florin has worked as a journalist in Brussels and Bucharest and received his MPhil in media and performance studies from Utrecht University.


Research Interests

Journalism Studies and Media Sociology
Artificial Intelligence and Media Work
Globalization of Media and Communication
Qualitative Research Methods


Chan, K., Ho, A., Serban F. C., & Fung, M. (2022). Nurturing creative talent with industry partnership in Hong Kong. In: TVET@Asia, issue 19, 1-18. Online: http://tvetonline.asia/issue/19/nurturing-creative-talent-with-industry-partnership-in-hong-kong-2.

Iaquinto, B., Kim, J.E., Serban, F. C.. Tse, H. L. T. (2019). Worlds of work: Implications of urbanisation, technology and sustainability. International Sociological Association E-Symposium9(3), 1-6. https://www.isaportal.org/resources/resource/worlds-of-work/

Serban, F. C. (2019). The professional boundaries of journalists in Hong Kong. Global Media and China. Vol. 4, No. 1. 94-110. doi: 10.1177/2059436419834123

Serban, F. C. (2018). Allies and foes: The impact of technological convergence and public participation on TV journalism in Hong Kong. The Evolving Landscape of Media and Communications in Hong Kong, eds. Huang Yu and Yunya Song. City University Press.  


Hong Kong PhD Fellowship, Hong Kong Research Council
Hong Kong Commercial Radio 50th Anniversary Scholarship
Robert Schuman Traineeship, European Parliament

Media interviews