Tien Ee Dominic YEO 楊天逸

Associate Professor
Associate Programme Director, MSocSc Media Management
Chair, Research and Development Committee, School of Communication
  • PhD in Social Psychology, University of Cambridge
    BSocSc (First Class Honours) in Communication, National University of Singapore
  • (852)3411-8229
  • CVA Room 908

Dominic Yeo (pronounced “Yo”) is a tenured associate professor at the Department of Communication Studies, Hong Kong Baptist University. Born and raised in Singapore, he graduated with a PhD in social psychology from University of Cambridge and a first class honours bachelor’s degree in communication from National University of Singapore.

Dr. Yeo’s research primarily examines communication practices and sociocultural phenomena around sexuality, health, and technology, particularly among sexual minorities and youth. The overarching concern of his scholarship is how social actors negotiate emergent and problematised ideas and practices. He was awarded two competitive research grants from Hong Kong’s Research Grants Council (RGC), under the General Research Fund (GRF) and Early Career Scheme (ECS) respectively, to investigate young people’s use of social media (mobile apps & social network sites) and the implications for their wellbeing. His work has been published in flagship communication journals such as Journalism & Mass Communication Quarterly, Mobile Media & Communication, Health Communication, and Journal of Health Communication. He serves on the editorial boards of Mobile Media & Communication, Personal Relationships, and Frontiers in Communication (as an associate editor of the health communication section).

Dr. Yeo is especially interested to work with PhD students on one or more of the following research areas: (a) communication aspects of psychological wellbeing and/or sexuality; (b) impacts of digital technologies on intimacy (e.g., mobile dating apps) and/or health (e.g., social fitness); and (c) emerging communication phenomena vis-à-vis social media or technology (including digital, biomedical, and other innovations).

Editorial Board

Frontiers in Communication (Associate Editor, Health Communication)

Mobile Media & Communication

Personal Relationships

Research Interests

Social media use, encompassing social network sites, mobile apps, and user-generated content
Impacts of information communication technologies on intimacy and wellbeing
Digitally mediated self-disclosure and supportive communication
Health and self-care among gender and sexual minorities
Diffusion of innovation, particularly artificial intelligence, digital, and biomedical ones


Journal Articles

Chu, T. H., Yeo, T. E. D., & Su, Y. (2022). Effects of Exposure to COVID-19 News and Information: A Meta-Analysis of Media Use and Uncertainty-Related Responses During the Pandemic. Journalism & Mass Communication Quarterly, 99(1), 89-112. [SSCI]

Liu, P. L. & Yeo, T. E. D. (2022). Weak Ties Matter: Social Network Dynamics of Mobile Media Multiplexity and the Impacts on the Social Support and Psychological Well-Being Experienced by Migrant WorkersMobile Media & Communication, 10(1), 76-6. [SSCI]

Yeo, T. E. D. (2021). “Do You Know How Much I Suffer?”: How Young People Negotiate the Tellability of Their Mental Health Disruption in Anonymous Distress Narratives on Social Media. Health Communication, 36(13), 1606-1615. [SSCI]

Liu, P. L. & Yeo, T. E. D. (2021). How Online Patient-Provider Communication Impacts Quality of Life: Examining the Role of Patient-Centered Care and Health CompetenceHealth Communication. Advance online publication. [SSCI]

Liu, P. L. & Yeo, T. E. D. (2021). Breast Health, Risk Factors, and Cancer Screening Among Lesbian, Bisexual, and Queer/Questioning Women in China. Health Care for Women International, 42(7-9), 947-961. [SSCI]

Chu, T. H. & Yeo, T. E. D. (2020). Rethinking Mediated Political Engagement: Social Media Ambivalence and Disconnective Practices of Politically Active Youths in Hong Kong. Chinese Journal of Communication, 13(2), 148-164. [SSCI]

Yeo, T. E. D. & Chu, T. H. (2018). Beyond Homonegativity: Understanding Hong Kong People’s Attitudes About Social Acceptance of Gay/Lesbian People, Sexual Orientation Discrimination Protection, and Same-Sex MarriageJournal of Homosexuality, 65(10), 1372-1390. [SSCI]

Huang, L. V. & Yeo, T. E. D. (2018). Tweeting #Leaders: Social Media Communication and Retweetability of Fortune 1000 Chief Executive Officers on TwitterInternet Research, 28(1), 123-142. [SSCI]

Yeo, T. E. D. & Fung, T. H. (2018). ‘Mr Right Now’: Temporality of Relationship Formation on Gay Mobile Dating AppsMobile Media & Communication, 6(1), 1372-1390. [SSCI]

Sheer, V. C., Chang, M., Yeo, T. E. D. (2018). Chinese Male Adolescents Resisting Cigarettes from Peers: Qualitative Research on Tactics, Perceptions, and Contextual CharacteristicsDrugs: Education, Prevention & Policy, 25(6), 483-490. [SSCI]

Yeo, T. E. D. & Chu, T. H. (2017). Sharing “Sex Secrets” on Facebook: A Content Analysis of Youth Peer Communication and Advice Exchange on Social Media About Sexual Health and Intimate RelationsJournal of Health Communication, 22(9), 1255-1259. [SSCI]

Yeo, T. E. D. & Chu, T. H. (2017). Social-Cultural Factors of HIV-Related Stigma Among the Chinese General Population in Hong KongAIDS Care, 29(10), 1255-1259. [SSCI]

Yeo, T. E. D. (2016). Communicating Legitimacy: How Journalists Negotiate the Emergence of User-Generated Content in Hong KongJournalism & Mass Communication Quarterly, 93(3), 609-626. [SSCI]

Yeo, T. E. D. & Ng, Y. L. (2016). Sexual Risk Behaviors Among Apps-Using Young Men Who Have Sex With Men in Hong KongAIDS Care, 28(3), 314-318. [SSCI]

Yeo, T. E. D. & Fung, T. H. (2016). Between ‘0’ and ‘1’ Safer Sex and Condom Use Among Young Gay Men in Hong KongCulture, Health & Sexuality, 18(3), 294-307. [SSCI]

Yeo, T.E.D. (2014). Negotiating Virtue and Vice: Articulations of Lay Conceptions of Health and Sustainability in Social Media Conversations Around Natural BeveragesEnvironmental Communication, 8(1), 39-57. [SSCI]

Yeo, T.E.D. (2012). Social-Media Early Adopters Don’t Count: How to Seed Participation in Interactive Campaigns by Psychological Profiling of Digital ConsumersJournal of Advertising Research, 52(3): 297-308. [SSCI]

Yeo, T. E. D. (2009). Cyber HIV/AIDS Intervention in Singapore: Collective Promises and PitfallsInternational Journal of Communication, 3, 1025-1051. [SSCI]

Parayil, G. & Yeo, T. E. D. (2005). More Than Electronic Toll Booths: The Electronic Road Pricing Innovation in SingaporePrometheus, 23(2), 209-226.

Book Chapters
Yeo, T. E. D. (In Press). Models of Viral Propagation in Digital Contexts: How Messages and Ideas—From Internet Memes to Fake News—Created by Consumers, Bots, and Marketers Spread. In R. W. Belk and R. Llamas (Eds.), Routledge Handbook of Digital Consumption (2nd ed). Routledge.

Chen, H., Sheer, V. C., & Yeo, T. E. D. (In Press). What They Say and Do in Chinese Organizations: Examining the Four Aspects of Leader-Member Exchange of the LMX-COMM Model. In M. B. Hinner (Ed.), Communication Science and Linguistics for Business Administration and Management. Peter Lang.

Liu, P. L. & Yeo, T. E. D. (In Press). Challenges in Cancer Control Confronting the LGBT Population in China: Health Risks, Unique Barriers, and Unmet Needs. In U. Boehmer and G. Dennert (Eds.), LGBT Populations and Cancer in the Global Context. Springer.

Yeo, T. E. D. (2021). Safer Sex. In G. Ritzer (Ed.), The Blackwell Encyclopedia of Sociology. Wiley.

Yeo, T. E. D. (2018). Media and Populations in Hong Kong. In Y. Huang and Y. Song (Eds.). The Evolving Landscape of Media and Communications in Hong Kong (pp. 259-276). City University of Hong Kong Press.

Yeo, T. E. D. (2013). Viral Propagation of Consumer- or Marketer-Generated Messages. In R. W. Belk and R. Llamas (Eds.). The Routledge Companion to Digital Consumption (pp. 273-283). Routledge.

Conference Papers (Published in Full Proceedings)

Yeo, T. E. D. & Chu, T. H. (2017). Promoting Hook-Ups or Filling Sexual Health Information Gaps?: Exploring Young People’s Sex Talk on Facebook. Proceedings of the 8th International Conference on Social Media & Society, New York, NY: ACM.

Yeo, T. E. D. & Ng, Y. L. (2016). The Roles of Sensation Seeking and Gratifications Sought in Social Networking Apps Use and Attendant Sexual Behaviors. Proceedings of the 7th 2016 International Conference on Social Media & Society, New York, NY: ACM.

Selected Recent Conference Presentations

Chen, H., Sheer, V., Yeo, T.E.D. (2021, May). What They Say and Do in Chinese Organizations: Examining the Four Aspects of Leader-Member Exchange in the LMX-COMM Model. Paper presented at International Communication Association (ICA) annual conference.

Li, M., Yeo, T. E. D., & Chu, T. H. (2020, May). Negotiating Mediated Privacy Boundaries: A Meta-Ethnography of Youth Sexting. Paper presented at International Communication Association (ICA) annual conference, Gold Coast, Australia.

Huang, L. V., Yeo, T. E. D. , Cooper, V. A., & Li, M. (2020, May). Dangerous Person or Dangerous Weapon? Media Framing of Mass Shootings in the United States from 1998 to 2018. Paper presented at International Communication Association (ICA) annual conference, Gold Coast, Australia.


Teaching Award
Outstanding Performance Award for Research Supervision, School of Communication

Externally-Funded Research Grants
Principal Investigator, “The Impact of Social Media on Political Engagement and Contentious Political Behaviors among Hong Kong Youths,” Hong Kong Research Grants Council Early Career Scheme (ECS), Project number 22608115, HK$299,400.

Principal Investigator, “The Role of Social Networking Technologies in the Sexual Socialization of Gay Hong Kong Youths and the Implications for HIV Prevention,” Hong Kong Research Grants Council General Research Fund (GRF), Project number 249213, HK$273,268.

Internally-Funded Research Grants
Principal Investigator, “Examining Peer Advice Exchange on Sexual Health and Intimate Concerns among Hong Kong Youths through Facebook,” Faculty Research Grant (FRG), Hong Kong Baptist University, Project code FRG2/16-17/034, HK$135,000.

Principal Investigator, “Social Media, Civic Engagement, and Contentious Political Behaviors among Hong Kong Youths,” Faculty Research Grant (FRG), Hong Kong Baptist University, Project code FRG2/15-16/062, HK$89,991.

Principal Investigator, “Netnographic Study of Hong Kong Gay Youths’ Social Media Practices,” Faculty Research Grant (FRG), Hong Kong Baptist University, Project code FRG1/15-16/006, HK$50,000.

Media interviews