Florin Constantin SERBAN Florin Constantin SERBAN
Florin Constantin SERBAN


PhD in Communication, Hong Kong Baptist University Research

MA in Media and Performance Studies, Utrecht University

BA in Journalism and Communication Studies, University of Bucharest

(852) 3411-8168
CVA Room 924A
Advice to Students
“The function of education is to teach one to think intensively and to think critically. Intelligence plus character – that is the goal of true education.” Dr. Martin Luther King JR

Dr Florin C. Serban is a Lecturer in the Department of Communication at Hong Kong Baptist University. He received his PhD in communication studies from Hong Kong Baptist University with a dissertation on the professional boundaries of legacy and digital-only journalists who work in Hong Kong. His main research areas are media sociology, artificial intelligence and its impact on professional identities, and public participation.

Before joining Hong Kong Baptist University, he taught undergraduate and postgraduate courses on media and globalization, technology and society, magazine writing and production, and critical perspectives on international news at The University of Hong Kong and the City University of Hong Kong. Florin has worked as a journalist in Brussels and Bucharest and received his MPhil in media and performance studies from Utrecht University.


Research Interests

Journalism Studies and Media Sociology
Artificial Intelligence and Media Work
Globalization of Media and Communication
Qualitative Research Methods



Chan, K., Serban, F. C., Tse, M. & Ho, A., (2023). Impact of collaboration with ICT industry partners on secondary students’ knowledge, attitudes, and IT competence (E-pub ahead of print) In: Education and Information Technologies.  https://link.springer.com/article/10.1007/s10639-023-12036-5

Chan, K., Ho, A., Serban F. C., & Fung, M. (2022). Nurturing creative talent with industry partnership in Hong Kong. In: TVET@Asia, issue 19, 1-18.   http://tvetonline.asia/issue/19/nurturing-creative-talent-with-industry-partnership-in-hong-kong-2.

Iaquinto, B., Kim, J.E., Serban, F. C.. Tse, H. L. T. (2019). Worlds of work: Implications of urbanisation, technology and sustainability. International Sociological Association E-Symposium9(3), 1-6. https://www.isaportal.org/resources/resource/worlds-of-work/

Serban, F. C. (2019). The professional boundaries of journalists in Hong Kong. Global Media and China. Vol. 4, No. 1. 94-110. doi: 10.1177/2059436419834123

Serban, F. C. (2018). Allies and foes: The impact of technological convergence and public participation on TV journalism in Hong Kong. The Evolving Landscape of Media and Communications in Hong Kong, eds. Huang Yu and Yunya Song. City University Press.



Hong Kong PhD Fellowship, Hong Kong Research Council
Hong Kong Commercial Radio 50th Anniversary Scholarship
Robert Schuman Traineeship, European Parliament


Media interviews

Interview with RTHK Radio 3, Backchat Show on the future of Hong Kong media landscape, 30th of November 2023

Interview with RTHK Radio 3, Backchat Show on the online disinformation during the Gaza – Israel conflict, 24th of October 2023

Interview with RTHK Radio 3, Backchat Show on the practice of sharenting, 24h of August 2023 

Interview with RTHK Radio 3, Backchat Show on social media backlash after the HKDSE exam, 26th of April 2023

Interview with RTHK Radio 3, Backchat Show on social media and diabetes, 14th of November 2022

Interview with RTHK Radio 3, Backchat Show on social media and the freedom of speech, 27th of April 2022 

Interview with RTHK Radio 3, Backchat Show on Facebook’s plans to launch Meta, 1st of November 2021

Interview with RTHK Radio 3, 1 2 3 Show on Social Media Day, 30th of June 2021