Eddy Hui

Eddy is a pioneering force in the world of transmedia storytelling, digital marketing, UX/UI, branding, art and technology in Hong Kong. With over 30 years of experience in the advertising and media industry, Eddy has established himself as a leading creative visionary, seamlessly integrating new media into corporate identities for over 100 local and international enterprises, including Fortune 500 brands.

As an early adopter of these innovative disciplines, Eddy's expertise has been sought after globally, with his own artworks exhibited in countries around the world. His passion for nurturing young talent is equally remarkable, as he serves as an external examiner, advisor, and visiting scholar at various universities, as well as mentoring through different programs and vetting panels.

Eddy's versatility and leadership skills are further demonstrated in his previous roles as the Group/Executive Creative Director at respected local and global design companies, as well as his experience as the Head of Design Department, Associate Professor, and Programme Leader for undergraduate and postgraduate programs.

許迅是香港跨媒體敘事、數字營銷、用戶體驗/界面設計、品牌建設、 藝術與科技領域的開拓者。他在廣告和媒體行業擁有30多年的經驗，一直將新媒體無縫地融入到100多家本地和國際企業(包括Fortune 500強企業)的企業形象中。

作為這些創新學科的早期採用者，許迅的個人藝術作品也在世界各地展出。他熱心於培養年輕人才，擔任多所大學的外部考官、顧問和客座教授，同時也通過各種指導計劃和評審小組提供支持。

許迅曾擔任過集團/執行創意總監、設計部門主任、副教授和本科生及研究生課程主管等職位，一直致力推動香港創意工業。