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HKBU teams made their debut and clinched two awards in the 5th Hong Kong Public Relations Awards organised by the Hong Kong Public Relations Professionals’ Association.

Led by Dr Angela Mak, Associate Professor in Public Relations, a team comprising of students, alumni, and the Career Centre under the Office of Student Affairs won the Silver Award in the “NGOs/NPOs/Social Enterprises Communications” category. This is the first time in recent years that faculty, students, alumni, and administrative department jointly participated in the public relations industry competition.

In the campaign titled Work Together with Heart: A students-as-partners approach in campus and employer engagement toward student employability”, the team successfully organised three major events amidst the challenges posed by the pandemic in 2021 to help students enter the job market. These events included the Employer Luncheon, an office attire recycling activity and eco-fashion show, and a virtual career fair.

Meanwhile, another HKBU team comprising recent graduates Pang Yee-lam, Lai Pik-sho, Cheung Wing-ka and Tsing Kwan-kiu from the Department of Communication Studies won the Gold Award in the newly introduced student category “Future PR Rising Star Awards”. They were also the only student team to achieve this honour. In response to this year’s competition theme “Hong Kong Takes Wing”, the team developed a strategic publicity plan targeting overseas visitors.

Dr Mak said, “I am thankful for the trust placed in us by the University’s management, colleagues, and alumni, which allowed the participating students to unleash their creativity and apply their public relations expertise to foster resilience during the pandemic.”

The Public Relations and Advertising students also served as MCs and as assistants for the event.

Professor Yi-Ru Regina Chen (above left) and Assistant Professor, Keonyoung Park (above right) of the Department of Communication have been awarded the prestigious 2023 Arthur W. Page Centre grants.

Professor Chen won the Legacy Scholar grant in the Prosocial Communication track for her research project, ‘Creating shared purpose, dialogic communication, organization listening and tensions: Exploring the role of communication to resolve ageing-care problems in Australia and New Zealand’.

Dr. Park was also awarded the Legacy Scholar grant in the Digital Analytics track for her project, ‘Toward trust: The importance of algorithm transparency signaling in AI-assisted communication’.

Every year, the Arthur W. Page Centre announces its competition for the study of integrity in public communication.

The Centre awards grants of $500 to $10,000 each to support scholars and professionals making important contributions to the knowledge, practice or public understanding of ethics and responsibility in public communication.

The Centre supports innovative research and educational or public service projects in a wide variety of academic disciplines and professional fields.


Year 3 students of the Department of Communication Studies, alumni and faculty members have gathered to share their experiences and inspire students to prepare for their future careers. The event allowed students to ask burning questions and gain inspiration from our alumni’s success stories.

The event was joined by COMS’ PR alumnus, Spencer Chan, who is an executive trainee at Jardine Matheson. His inspiring career talk focused on helping students thrive on their chosen career paths. Attending students also gained insights into the global training program, learned what to do for a successful internship and received guidance from their faculty mentors.

The Department of Communication Studies opened its doors for the annual Info Day on Saturday, 7th of October. Hundreds of secondary school students took part in workshops, tours, and games, experiencing the vibrant campus life. Students learned about the newest 2024 Entrance Requirements and gained valuable information for JUPAS admission, empowering them to make informed decisions about their future.

At the School of Communication, students marvelled at the cutting-edge facilities and the impressive work of current students. The COMS faculty members held engaging and informative presentations, sparking students’ interest in PR & Advertising. The Young Agency also had a booth during Info Day and shared some of their academic lives with prospective students.

From June 5, 2023, to June 10, 2023, a group of 34 enthusiastic COMS PRA students embarked on a captivating 6-day Osaka study tour, marking the perfect culmination of an academic year.

What could be more thrilling than embarking on a “見學” (Japan’s local term for a field trip) as a means of learning! During the trip, the students immersed themselves in the local culture and experienced the Japanese teaching style through engaging conversations with local students, attending captivating lectures, and exploring the campuses. It brings great joy to report that our students have already forged new friendships during their stay. Additionally, they were deeply impressed by the meticulous process of newspaper publication at Yomiuri Shimbun and the media production in NHK BK Plaza.

The students also explored the rich cultural and historical offerings of Osaka, including visits to the awe-inspiring Shitennō-ji temple, the enlightening Mint Museum, the majestic Osaka Castle Park, the esteemed National Museum of Art, and the vibrant shopping areas of Shinsaibashi-suji and Tsutenkaku Tower. To add a touch of excitement, the students also ventured to Universal Studios Japan.

This comprehensive exploration of Japanese culture and history made the study tour an experience to be cherished forever.


[給PR同學們的畢業禮物] 圓通財經公關顧問創始人陳民傑 (Thomas Chan)在最後一堂的PRAD4045 Advanced Public Relations Writing 帶來近3小時的特別guest lecture ——「大人物的左右手——公關之道」,分享處理香港經典PR案例時發生的精彩故事。而大師兄Thomas就是公關領域的活字典,總能解答大家對PR行業的各項難題,以下是一些Year 4 PR同學對這份「畢業禮物」的感謝句:

「今日喺大師兄身上完全感受到作為公關嘅專業同霸氣,好有魅力!可以喺3個case sharing即場體驗公關嘅臨場感同埋決策力,好玩同時大開眼界!」



[A special gift to PR graduating students] Mr Thomas Chan, founder of Yuan Tung Financial Relations and COMM distinguished alumnus, gave a 3-hour special guest lecture to students in PRAD4045 Advanced Public Relations Writing. Thomas is a walking dictionary and addressed all sorts of issues/questions related to the PR field. Here are a few notes from Year 4 PR students expressing their gratitude to Thomas:

“Really helpful and down-to-earth advice! The way Thomas explained what PR is and what PR must do is crystal clear. The case sharing revealed his mindset in managing the PR issues and crises, which is valuable as it cannot be extracted from any other places. The most impressive part of his sharing is that Thomas aroused my interest in gaining financial knowledge to better equip myself. I really enjoyed myself during the talk.”

Under the supervision of a PRA lecturer, Ms. Barbara Fu, eight students from the School of Communication won a Bronze award and a Merit award at HK4As Students’ Award 2022 with their creativity.

Lai Yin Tsun Parco, Yip Shuk Man Bonnie, Tsoi Wing Yi Zoey and Ng Pui Yi Wendy won the bronze award with their entry “Distance is Needed in Certain Relationships”; Yang Yuhe, Chow Yee Ting, Chen Beiying, and Yang Bingshi won the merit award with their campaign “A Monologue by a Boar.” This year’s theme is “Don’t Feed Wild Boars.”

The HK4As Students’ Award, knowns as the “Grand Prix” of Hong Kong’s advertising industry, is part of the Kam Fan Awards organized by the Association of Accredited Advertising Agencies of Hong Kong (HK4As). It aims to discover and cultivate talented young people and provide a stage for creators.

On February 13, 2023, Mr. Adrian Ts’o, Head of Strategy of the Doyle Dane Bernbach (DDB) Group Hong Kong, gave an insightful seminar to the PRAD3056 Campaign Planning and Management class on NFTs and marketing, entitled “What the FUD? NFTs through the lens of marketing.”

Using the Yin-and-Yang diagram, Adrian shared the ideas about NFTs applied in marketing, including how the creators and holders of the NFT projects would have different viewpoints, values and foci, and how NFTs can reframe a loyalty program’s value, investment and ownership for consumers and brands. Adrian further pinpointed the risks and challenges of using NFTs for marketing. Finally, Adrian concluded the sharing with three suggestions for students to prepare themselves for the NFT era.

Professor Kara Chan, Associate Dean and Professor of the School of Communication, has recently been ranked as the top 5% of the most-cited researchers based on the data in the Exaly database, which includes data from almost all services by Google Scholar, Web of Science, Publons, Scopus, Crossref, and ResearchGate combined. Exaly is an unbiased and independent database of scholarly literature and scientometric data with no human contribution/alteration.

Prof Chan’s research interests include economics and business, cross-cultural studies, and health communication. Since 1994, she has published 109 peer-reviewed journal articles and book chapters, with a total of 2,076 citations. She currently has an h-index of 25, which makes her h-index in the top four percentile among 4.9 million authors. Prof Chan has made significant contributions to her respective fields.

Prof Chan has also been listed among the world’s top 2% of the most-cited scientists based on a database compiled by researchers at Stanford University, USA. The rankings are calculated based on standardized information of citations, h-index, co-authorship-adjusted hm-index, citations to papers in different authorship positions, and a composite indicator.