All posts by Ray CHAN

Under the supervision of a PRA lecturer, Ms. Barbara Fu, eight students from the School of Communication won a Bronze award and a Merit award at HK4As Students’ Award 2022 with their creativity.

Lai Yin Tsun Parco, Yip Shuk Man Bonnie, Tsoi Wing Yi Zoey and Ng Pui Yi Wendy won the bronze award with their entry “Distance is Needed in Certain Relationships”; Yang Yuhe, Chow Yee Ting, Chen Beiying, and Yang Bingshi won the merit award with their campaign “A Monologue by a Boar.” This year’s theme is “Don’t Feed Wild Boars.”

The HK4As Students’ Award, knowns as the “Grand Prix” of Hong Kong’s advertising industry, is part of the Kam Fan Awards organized by the Association of Accredited Advertising Agencies of Hong Kong (HK4As). It aims to discover and cultivate talented young people and provide a stage for creators.

On February 13, 2023, Mr. Adrian Ts’o, Head of Strategy of the Doyle Dane Bernbach (DDB) Group Hong Kong, gave an insightful seminar to the PRAD3056 Campaign Planning and Management class on NFTs and marketing, entitled “What the FUD? NFTs through the lens of marketing.”

Using the Yin-and-Yang diagram, Adrian shared the ideas about NFTs applied in marketing, including how the creators and holders of the NFT projects would have different viewpoints, values and foci, and how NFTs can reframe a loyalty program’s value, investment and ownership for consumers and brands. Adrian further pinpointed the risks and challenges of using NFTs for marketing. Finally, Adrian concluded the sharing with three suggestions for students to prepare themselves for the NFT era.

Professor Kara Chan, Associate Dean and Professor of the School of Communication, has recently been ranked as the top 5% of the most-cited researchers based on the data in the Exaly database, which includes data from almost all services by Google Scholar, Web of Science, Publons, Scopus, Crossref, and ResearchGate combined. Exaly is an unbiased and independent database of scholarly literature and scientometric data with no human contribution/alteration.

Prof Chan’s research interests include economics and business, cross-cultural studies, and health communication. Since 1994, she has published 109 peer-reviewed journal articles and book chapters, with a total of 2,076 citations. She currently has an h-index of 25, which makes her h-index in the top four percentile among 4.9 million authors. Prof Chan has made significant contributions to her respective fields.

Prof Chan has also been listed among the world’s top 2% of the most-cited scientists based on a database compiled by researchers at Stanford University, USA. The rankings are calculated based on standardized information of citations, h-index, co-authorship-adjusted hm-index, citations to papers in different authorship positions, and a composite indicator.


The Top Honors Project Awards Ceremony was held on Friday. Thirty COMS graduates received this award recognizing their academic achievements and outstanding performance in their honors projects.
Congratulations to all the recipients!

List of top honors project awardees 2022:

Student Concentration
Au Yeung Ho Yan ORGC
Sze Kwan Ching, Jason ORGC
Chen Yutian, Niki ORGC
Gu Licen, Rene ORGC
Chui Elvina ORGC
Lee Man Kei, Mandy ORGC
Wong Pei Man Karman ORGC
Lam Ho Ching Julia ORGC
Chan Pui Shan, Susan AB
Chan Ho Yin, Mike PR
Ying Ying Lo AB
Yeung Chun Hong Jason AB
Chan On Kei, Angel AB
Leung Siu Hin, Marcus PR
Kay Pak Hei PR
Wong Hei Man, Jena AB
Huang Zanfei, Vivi AB
Leng Rujing, Grace PR
Chen Zhining, Jeannie AB
Park Andrew PR
Zhang Mohan, Patrick PR
Chan Pak Yiu, Spencer AB
Ng Ka Fai, Kelvin PR
Lee Tsz Yi, Zite AB
Lui Tin Nok PR
Lau Sin Tung, Emily AB
Nguyen Thi Minh Anh PR
Yim Tin Ying, Joyce AB
Suen Tsz Shun AB
Tang Man Yi PR

The 63rd Commencement (11th Session) was successfully concluded on 18 November 2022.

Congratulations on your accomplishments and good luck with your next journey. We wish you a bright and successful future!

Happy graduation!

The 63rd Commencement (11th Session) will be held on 18 November 2022 (Friday). The Top Honors Project Awards Ceremony organized by the Department of Communication Studies is also scheduled for the same day.
These two events celebrate and recognize the achievements and endeavors of our graduating students. We invite you all to join the ceremony so that you can witness this important moment and share in the happiness of all the graduates and awardees.

The 63rd Commencement (11th Session)
Date: 18 November 2022 (Friday)
Time: 12:00-13:00
Venue: Academic Community Hall (AC Hall)

Top Honors Project Awards Ceremony 2022
Date: 18 November 2022 (Friday)
Time: 9:30-10:30
Venue: CVA1022

Before joining Hong Kong Baptist University, Dr. Vivien Zhou was an Assistant Professor in the Department of Community & Behavioral Health, Colorado School of Public Health. She received her Ph.D. in Communication from Cornell University.

Recently, her research on ethnic minorities’ perceptions of COVID-19 vaccines and challenges in the pandemic was published in Health Communication.

Vivien is an enthusiastic teacher committed to helping students become critical thinkers and competent professionals. She promotes active learning in the classroom and appreciates different learning styles. She encourages herself and her students to “always look at the two sides of the story before judging.”

At her leisure, she enjoys watching and playing live drama. By playing characters in dramatic performances, she learned how different people feel and think in various situations. She wants to expand that to research and uses narratives to disseminate health information. According to her, narrative-based health communication allows people to feel and experience the message rather than being told what to do.

In times of uncertainties where virtual learning has become prominent, it is essential that learning resources are made available for students to explore through digital means. Funded by the UGC’s Special Grant for Strategic Development of Virtual Teaching and Learning, COMS launches a digital archive which aims to showcase exemplary student works for facilitating peer-to-peer learning. Specifically, the course objectives, learning experiences and the process of creating the class projects are documented in the form of short videos. Students can access the videos from this archive anytime anywhere when they need inspirations from those who had experienced what they are about to.

We believe that this digital archive is both an inspiring and convenient way through which students can learn from others’ experiences. The whole project is coordinated and engaged by students in our Department. Throughout the project, students could improve their communication skills, gain new perspectives through self-reflection and sharing of own experiences, and build confidence from within. Besides, the insights shared by them are more pragmatic and helpful to other students, which enhances the efficiency of learning.

Link to the digital archive:

Professor Kara Chan (leader), Professor Noel Siu, Professor Gina Lai,
and Mr. Chak Hee Lo completed a project titled “Building the Capacity of Research-Informed Teaching and Learning in the Virtual T&L Context, 2021-22”, fully funded by UGC’s Special Grant for Strategic Development of Virtual Teaching and Learning.

As course-based research can drive students in knowledge generation and active learning, the team created a website to share how course-based research has been implemented by HKBU and international scholars in the business, communication, and social sciences disciplines. The website also showcases the students’ experience of course-based research.

Link to the project:

International experts on growing areas such as the metaverse, web 3.0, NFT as media, electronic sports and students from around the world took part in the first edition of the International Summer Camp hosted by the Department of Communication Studies at the end of July 2022. The event was co-organised by PRHK and HK 4As.

Over four days, this one-of-a-kind inter-university online event served as a platform for local and international students to collaborate on strategic communication campaigns and learn the best practices in exciting new areas. The plenary talks delivered by Dr JC Ko and Dr Xinzhi Zhang have showcased the opportunities and the challenges offered by strategic communication practices in the metaverse and NFT, and the effectiveness of computational digital media and data mining in effective communication and storytelling. The international speakers also joined four parallel sessions organised around metaverse and NFTs, trust in communication campaigns, the role of KOLs in the new digital environment, and the latest practices in e-sports and gaming.

More than 30 students from places such as Australia, China, Germany, Israel, Hong Kong SAR, the Netherlands, and Turkey worked in groups to create strategic communication campaigns. Highlighting their creativity and the knowledge accumulated during the plenary talks and the parallel sessions, the students had 48 hours to work on a client brief and develop a strategic communication solution. The winning teams received prizes of up to USD 1,000.