We have the honor to have Mr. Richard Tsang – Founder of SPRG (the biggest local PR agency) giving a guest talk in Introduction to PRA. Topic of the day: “Developing Careers in PR” drawn a clear picture of career choices in PR to students and also provided practical guideline and tips for students to get into the field in future.
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Mr. George Godsal, Market Leader of Hong Kong Burson Cohn & Wolfe, gave us a crisis communication guest lecture on crisis communication to students from public relations and organizational communication. We enjoyed the simulation exercise after the industry experience sharing. Based on a corporate crisis scenario, each team developed crisis communication plans and responses, and discussed with Mr. Godsal about the proper reactions during crisis communication.
A big surprise to students in Digital PR to meet Madman Monologue (廣告狂人) in person on 26 March. Raymond Wong, chief editor and PRA alumnus, shared timely and useful tips for content creation and social media engagement in local context. The students also had a great time studying hit posts on FB.
We are very honored to have invited Mr Wander Meijer, Director Asia Pacific, GlobeScan and Jonathan Suarez, Human Capital Innovation Project Lead to be our guest speakers today on the topic of “Go Beyond Traditional CSR – B Corporation”.
They shared the global trend of how corporation are building their social impact into their business. and how The B Movement in Asia is working to create a business concept of driving wellbeing of people, communities, and the natural world.