Roundtable Discussions with Communication Industry Leaders to Establish Strategic Alliance and Tangible Partnerships

The Department of Communication Studies held a roundtable meeting with communication industry leaders on 7 December, 2021. The event aims at creating strategic alliance between the department and the communication industries and generating ideas for tangible partnerships.

Participating companies include Dentsu International Hong Kong, Edelman Public Relations Worldwide (Hong Kong), Grey Group Hong Kong, Havas Group Hong Kong, Hill and Knowlton Asia Limited, Ketchum Incorporation, MaLogic Holdings Limited, Ogilvy Public Relations Hong Kong, Oxygen Inbound, Public Relations Hong Kong, Sinclair Communications Limited, The Association of Accredited Advertising Agencies of Hong Kong, and Tencent Holdings Limited.

In the roundtable discussion, faculty members and the industry participants exchanged their thoughts on “future-proof competencies for PR and advertising professionals”, “mutual engagement and co-branding of Hong Kong’s strategic communication” and “building research partnerships”.

Prof. Huang Yu, Dean of the School of Communication and Film was delighted to welcome the participants with an opening remark. Following that, Prof. Guo Yike, Vice- President (Research and Development) enlightened the attendees with a speech envisioning the future of AI and Communication. Prof. Albert Chau, Vice-President (Teaching and Learning) stressed the importance of providing students a learning platform outside their classrooms.

Reflecting on the latest industry practices, Dr. Simeon Mellalieu, Partner, Ketchum Asia Pacific discussed the way forward for strategic communication in Hong Kong. Dr. Regina Chen, Associate Head of Communication Studies updated on the new PRA curriculum.

As a closing note, Professor Vivian Sheer, Head of Communication Studies highlighted the importance of partnerships with the industry, “More than a dozen of managing directors/communications directions of top international PR firms, advertising agencies, IT companies, and large NGOs shared their insights in the three roundtable discussions with our communication faculty on education, research, strategic communication practices and collaborations. The exchange and input from the industry make a significant impact on the development of our partnership.”