Public Relation and Advertising Competition 2021 organized by The Young Agency, co-organized by PRHK and HK4As, was successfully held on 28 March.
The competition offers opportunities for PRA students to gain hands-on experiences in campaign planning and management. This year’s client is Snapio, a pioneer in introducing trendy self-photographing machines to Hong Kong. Students from 4 groups, including Phoenix, Dragon, Tiger, and Cobratle, develop ideas to increase brand awareness of Snapio, conduct market research, and eventually pitch their ideas on the finale event.
Best Campaign Award and Best Creative Award go to Dragon and Tiger respectively. Congratulations to the winners of this year!