CAA and TYA Branding Design Talk by Mr. Lo Bing Chung and Logo Design Contest

On January 21, Mr. Lo Bing Chung was invited to conduct a talk on concepts of branding design was held, co-organized by The Young Agency (TYA) and HKBU Communication Alumni Association (CAA).

Mr. Lo Bing Chung is the founder of Brothers and Sisters in Christ (BASIC) Foundation and the chairman of CAA. In the talk, with his profound PR experiences in large corporations, including Link Real Estate Investment Trust, Coca-cola, Hong Kong Jockey Club, Hong Kong Disneyland and as the former chairman of International Public Relations Association (Hong Kong Branch), Mr. Lo introduced students with a complete concept and useful techniques of branding design and PR practices.

The talk also served as a client brief of a logo design contest held in mid-February.

[justified_image_grid rml_id=112]