Guest Talk on Crisis Management by the BCW Team Hong Kong

On 30 October, a guest talk was given by the team of Burson Cohn & Wolfe (BCW), the Top 3 global public relations agency by the 2019 Holmes Report Ranking, on crisis management in Hong Kong. Mr. Adam Wyldeck, Ms. Whilemina Prendergast and Ms. Abby Lau introduced the crisis trends in Hong Kong observed by BCW and its crisis communication model to the students in the Strategic Issues and Crisis Management course. They also exchanged notes with the students on the impacts of Hong Kong’s sociopolitical environment on organizations operating in the region. This talk is part of the HKBU X BCW project Kong for the course.

Our special thanks to Adam, Whilemina, Abby, and BCW Hong Kong for the insightful project conducted with our students.

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