Crisis communication guest lecture (George Godsal) on 12 April

Mr. George Godsal, Market Leader of Hong Kong Burson Cohn & Wolfe, gave us a crisis communication guest lecture on crisis communication to students from public relations and organizational communication. We enjoyed the simulation exercise after the industry experience sharing. Based on a corporate crisis scenario, each team developed crisis communication plans and responses, and discussed with Mr. Godsal about the proper reactions during crisis communication.