NEWS & EVENTS

The Young Agency held its Annual PR & Advertising Competition, bringing together students, faculty, and senior industry professionals for a full day of creative and strategic challenge. This year's client was Hong Kong Tramways, with students tasked with developing campaigns that addressed the brand, its audience, and broader impact.

The competition was supported by mentors and judges from PRHK, HK4As, The Hoffman Agency, Ogilvy Hong Kong, Hong Kong Genesis, Creative Consulting, and Media OutReach Newswire. Their direct engagement with students reflects the kind of industry investment that meaningfully shapes a young communicator's professional development.

Among the competing teams, the Phoenix Team distinguished itself with outstanding creativity and execution, earning the Best Campaign Award.

The competition reflects the Department of Communication Studies' commitment to preparing the next generation of PR and advertising professionals at the intersection of academic learning and industry experience