NEWS & EVENTS

NoTwo Co-Founder and COMS Alumnus Brings AI-Native Perspective to Campaign Planning Classroom
NoTwo Co-Founder and COMS Alumnus Brings AI-Native Perspective to Campaign Planning Classroom NoTwo Co-Founder and COMS Alumnus Brings AI-Native Perspective to Campaign Planning Classroom

Andy Chan, Co-Founder of NoTwo HK and alumnus of the Department of Communication Studies, delivered a guest lecture in Dr. Vivienne Leung's Campaign Planning course, addressing how artificial intelligence is reshaping strategy and creativity in the advertising industry.

Drawing on real examples from NoTwo, Mr. Chan demonstrated how AI can enhance strategic planning through data-driven insights and smarter decision-making, while also unlocking new creative possibilities by augmenting, rather than replacing, human thinking. He further explained how NoTwo integrates an AI-native mindset into every pitch, from the initial brief through to execution.

The session offered students a grounded, practitioner's perspective on one of the most significant shifts currently underway in the communications industry.