NEWS & EVENTS
Inside the Agency-Client Partnership: A Career Talk on Breaking into Tech PR
The Department of Communication Studies, in collaboration with The Hoffman Agency, welcomed students to a career talk exploring the evolving landscape of technology public relations. Organised by Dr Henry Fung, the session brought together senior practitioners from Microsoft Hong Kong and the Hong Kong Science and Technology Parks Corporation (HKSTP) to discuss how agencies and clients collaborate to shape the narratives behind today's most influential technologies.
Mr Kevin On, General Manager of The Hoffman Agency, opened the session with an overview of how a specialist communications agency operates from the inside, from client servicing and media strategy to the day-to-day realities of working in a fast-moving industry. For students considering agency careers, the talk offered a clearer understanding of the roles, responsibilities, and skill sets that define the profession.
A fireside chat featuring Ms Bobo Wong of Microsoft Hong Kong and Ms Hilda Chan of HKSTP provided the complementary view from in-house corporate communications. The two leaders discussed how organisations in the technology ecosystem approach storytelling, manage their reputations, and collaborate with external partners. Their exchange gave students a rare, side-by-side look at the agency-client relationship from both ends of the table.
The conversation extended to the broader forces reshaping the field, including the growing influence of artificial intelligence on communication practice and the particular challenges of B2B storytelling. Speakers addressed how practitioners are adapting their craft to translate complex technologies such as cloud computing, AI, and the Internet of Things into clear, compelling business narratives for diverse audiences.
Following the formal programme, students had the opportunity to speak directly with the guest speakers. The networking portion of the event allowed attendees to ask questions about career pathways, internship opportunities, and the skills most valued by employers in the technology communications sector.