NEWS & EVENTS

Students from the Department of Communication Studies dominated the Future Rising Star category at the 6th Hong Kong Public Relations Awards, winning one Gold and two Silver awards at the ceremony organized by the Hong Kong Public Relations Professionals' Association. Prof. Angela Mak and Dr. Henry Fung supervised the winning teams.

The Gold Award went to TAN Ning, CHEN NaiJia, and YAO Nan for their campaign "Hong Kong for All: Faith Beyond Festivals, Every Day Welcomed." The project showcased Hong Kong's inclusivity for international travellers, particularly those from Southeast Asia. The team integrated AI and Big Data insights, combining first-hand Southeast Asian market research with official data to identify the massive potential of the Southeast Asian travel sector. They produced a promotional video entirely generated by Generative AI, achieving high-quality visuals and impact at minimal cost.

Two Silver Awards were also presented to COMS teams. LI Ruitong, ZHENG Keyi, WU Yuxun, and WANG Hao received recognition for their "Gen Z travellers" campaign. At the same time, Clarice WAN, Adrienne CHAN, and Noora WONG were honoured for their "Come HK: An Extraordinary Travel Journey" project. All three campaigns responded to the competition theme "Hong Kong: A Global Gateway."

Earlier in the semester, students presented their pitch proposals to a panel of industry judges, demonstrating their strategic thinking and creative execution in developing public relations campaigns.

This achievement builds on the strong performance of the department's public relations students in previous years, underscoring COMS' continued excellence in preparing students for professional careers in strategic communication.