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COMS Students Put Their Skills to Work for Hong Chi Association

For 30 students in PRAO2047 Media Design for Corporate Communication, the coursework has an audience beyond the classroom.

This semester, the course is taught as a service-learning course, pairing students with Hong Chi Association, which has served people with intellectual disabilities in Hong Kong since 1965. The students are producing newsletters, websites and promotional videos for the association.

To get to know the organisation firsthand, the students visited Hong Chi with their instructor, Dr Florin Serban. They learned what the association stands for, what its priorities are and how it supports young people with intellectual disabilities.

Service-learning connects academic study to the needs of a community partner. In PRAO2047, students apply the principles of media design for an established organisation. The materials they produce are meant to help Hong Chi share its work with the wider community.

Hong Chi serves more than 9,800 people through 106 service units. Its work covers special education, training and rehabilitation services, and social enterprises. Its students and trainees have also gained recognition as artists: last December, 47 of their works were shown at Christie's Highlight Gallery in the exhibition Colours of Community: Art in Motion.

The course is supported by a grant offered by HKBU’s Centre for Innovative Service Learning.

More information about Hong Chi Association, including ways to support its work, is available at hongchi.org.hk