NEWS & EVENTS

Generative AI isn’t just changing communication—it’s redefining how strategic campaigns are built. Want to go beyond basic ChatGPT prompts and master real industry workflows?

The Department of Communication Studies is partnering with Preface, a global leader in AI enablement, to deliver an exclusive 2-day intensive: AI in Strategic Communication Workshop (Fall 2026).

Over two action-packed Saturdays, you will move from concept to execution using cutting-edge generative tools to build real, portfolio-ready assets.

What You’ll Build & Learn:

• Strategic Campaign Engine: Use advanced prompting and design-thinking frameworks to craft data-driven audience personas, sharp brand positioning, and multi-channel copy.

• Multimodal Creative Production: Design dynamic storyboards, visual campaign assets, and posters in minutes.

• Interactive Prototyping (“Vibe Coding”): Bring ideas to life by building functional campaign microsites—no traditional programming background needed.

• Industry Mentorship: Direct, hands-on guidance from a Preface Lead Instructor and dedicated Teaching Assistants.

Key Details at a Glance:

• Dates: Saturday, Nov 21 & Saturday, Nov 28, 2026

• Time: 9:30 AM – 4:00 PM HKT (12 hours total)

• Location: In-person @ HKBU Campus, Rooms CVA 1022 & 1024

• Language: English

• Cohort Size: 60 students

• Cost: Free (HK$1,600 deposit, 100% refunded upon full attendance)

• What to Bring: Laptop + an active Gmail account

Priority Enrollment & Eligibility:

Open to all PRA students.

Priority Track: Awarded first-come, first-served to Year 4 PRA students who have completed or are currently taking:

• PRAD/PRAO 3056 (Campaign Planning and Management)

• PRAD/PRAO 3086 (Data Analytics and Visualization in Strategic Communication)

Remaining seats will open immediately to all other PRA cohorts on a first-come, first-served basis.

Timeline & Next Steps:

1.   Oct 2 – Oct 31: Submit your application via the link below (have your Student ID & course records ready) [EXTENDED DEADLINE]

2.   By early Nov : Selection results announced via HKBU email

3.   By early to Mid-Nov Settle the HK$1,600 commitment deposit

👉 Register here: Registration link

Deposit Note: Because seats are heavily subsidized and strictly capped, 100% attendance across both full days is required to receive your refund (issued via direct bank transfer within 4–6 weeks). If you cannot attend every hour, please leave the spot for a fellow classmate.

Questions? Drop a note to the Department of Communication Studies at coms@hkbu.edu.hk.