NEWS & EVENTS

Led by Irene Sun, a part-time lecturer in COMS, our students got a behind-the-scenes look at what it takes to thrive in the PR world during their visit to Burson Hong Kong.

From the stunning K11 Atelier rooftop views to real talk with industry pros, the day was packed with learning for our students. They got a chance to meet and discuss with Angela Kung (Managing Director, Financial Communications) for strategic insights and Directors Amber, Ada, Ricky, SAE Bernard, and AE Esther. They all shared career advice for our students.

One of the main takeaways was that AI is transforming the PR industry and practices, but human insight still leads the way.