NEWS & EVENTS

Students from the School of Communication had the opportunity to learn from Mr. PENG Jilai (Aaron), partner and general manager of Syntao, during a corporate social responsibility guest lecture hosted by Professor Angela Mak.

Aaron, recognized as one of China's top ESG consultants and industry influencers, delivered insights on sustainability reporting standards that extended beyond conventional certification course content. The session focused on practical perspectives regarding sustainability reporting and its critical relevance in contemporary business practices.

The lecture featured an interactive dialogue between the industry expert and students, emphasizing why organizations must excel in sustainability work and adopt standardized reporting language. This discussion proved particularly relevant as it addressed grassroots advocacy initiatives led by younger generations.

A key takeaway from the session was Aaron's emphasis on measurable impact: "If we can't measure it, we can't manage it and create impacts." This principle underscored the importance of quantifiable sustainability metrics in effective corporate social responsibility strategies.