NEWS & EVENTS

Advertising Design and Visualisation Students Create for Major Brands Advertising Design and Visualisation Students Create for Major Brands

Students enrolled in PRAO3007 Advertising Design and Visualization collaborated with Club Monaco, the international fashion brand, on a professional campaign project during the fall semester.

Under the guidance of part-time instructor Leon Lai, students developed promotional materials for Club Monaco's 40th anniversary celebration. The partnership provided students with authentic industry experience by creating deliverables for actual commercial use.

The project scope included designing promotional posters for in-store display, developing video content for the retail environment, and creating materials to promote Club Monaco's music night event at Harbour City. Students worked with street photography from a prominent Hong Kong photographer, integrating these visuals into their campaign designs.

The collaboration represents a significant learning opportunity for students to apply classroom concepts to real-world brand communications.