Ms. NG, Buji Ms. NG, Buji
Ms. NG, Buji 吳慧雯

Part-time Lecturer

BSocSC, Public Relations & Advertising, School of Communication, Hong Kong Baptist University
buji_ng@hkbu.edu.hk
Advice to Students
 

"Stay endlessly curious. The best ideas often hide in plain sight, waiting for an inquisitive mind to connect the dots."

Buji Ng is a highly experienced creative leader with a distinguished career in the advertising industry. She has consistently leveraged the power of words and concepts to develop impactful campaigns and shape industry trends for major international and local clients.

Her creative leadership has been instrumental in developing campaigns that delivered significant results for a diverse portfolio of brands, including HSBC, Coca-Cola, Asia Miles, MTR, Prudential, New World Development, Henderson Land, Procter & Gamble, and Kimberly-Clark. She has been a Group Creative Director at Ogilvy, and prior to that, she honed her expertise at leading multinational agencies like Grey HK and Leo Burnett.

Buji's dedication and strategic thinking have been recognized through multiple prestigious advertising awards. Her industry leadership is further evidenced by her appointment as Chairman for the Kam Fan Awards (HK4As) in 2019, and her selection as a juror for the LIA Chinese Creativity Awards and The One Club for Creativity Young Ones Awards.