PRA Major Curriculum Structure (2021/22 bulletin and before)

Structure

 

Year COMM Core Course Major Required Course Concentration Required Course Major Electives & General Electives* GE Programme Total
Year 1 6 9 0 3* 15 33
Year 2 3 6 6 12* 7 34
Year 3 0 6 13 6* 6 31
Year 4 0 0 12 15* 3 30
Total 9 21 31 36* 31 128

* Students are required to take a total of 30 units of general electives

  6 units
COMM 1015Studies of Communication, Journalism and Film3 units
COMM 2035Communication, Ethics and Law3 units

COMM 2026Human Communication3 units
COMM 2027AI and Digital Communication3 units
COMM 2036Media Design and Digital Applications3 units

COMM 2006Communication Theory (Communication Studies)3 units
COMM 2007Communication Research Method (Communication Studies)3 units
PRAO 2007Principles and Methods of Advertising3 units
PRAO 2015Principles and Practices of Public Relations3 units
PRAO 2046Internal Communication and Employee Engagement3 units
PRAO 3015Consumer Perspectives in Public Relations and Advertising3 units
PRAO 3056Campaign Planning and Management3 units

PRAO 2026Organizational Communication Issues and Processes3 units
PRAO 2055Programming for Digital Communication3 units
PRAO 2047Advanced Media Design for Corporate Communication3 units
PRAO 3066Writing for Professional Communication3 units
PRAO 3106Strategic Communication Internship and Practicum1 unit
PRAO 4066Leadership Communication3 units
PRAO 4086Data Analytics and Visualization for Corporate Communication3 units
PRAO 4885Organizational Communication Honors Project3 units

PRAO 3067Health Communication3 units
PRAO 3076Communication Training for Organizations3 units
PRAO 3085Social Media @ Work3 units
PRAO 4057Organizational Decision Making and Problem Solving3 units
PRAO 4077Special Topics in Communication Studies3 units
PRAO 4087Algorithm and Communication3 units

PRAO 4006Advanced Qualitative Communication Research3 units
PRAO 4065Advanced Quantitative Communication Research3 units

COMM 2026Human Communication3 units
JOUR 3287Social Media Content Management3 units
PRAO 2036Group Communication3 units
PRAO 2037Interpersonal Communication3 units
PRAO 2045Interviewing3 units
PRAO 3005Content Creation in Advertising3 units
PRAO 3007Advertising Design and Visualization3 units
PRAO 3017Digital Public Relations3 units
PRAO 3027Digital Audio and Video Production3 units
PRAO 3035Public Relations Writing3 units
PRAO 3045Managing Internal Public Relations3 units
PRAO 3046Audience Measurement and Engagement3 units
PRAO 3047Corporate Social Responsibility and Stakeholder Engagement3 units
PRAO 3065Organizational Event Planning and Management3 units
PRAO 3067Health Communication3 units
PRAO 3075Intercultural Communication3 units
PRAO 3076Communication Training for Organizations3 units
PRAO 3085Social Media @ Work3 units
PRAO 4006Advanced Qualitative Communication Research3 units
PRAO 4016Strategic Issues and Crisis Management3 units
PRAO 4025Brand Strategy and Communication3 units
PRAO 4027Financial Public Relations3 units
PRAO 4036Social Communication and Advertising3 units
PRAO 4037Narrative and Brand Storytelling3 units
PRAO 4045Advanced Public Relations Writing3 units
PRAO 4047Service Experiences & Luxury Branding3 units
PRAO 4056Creative Brand Expression3 units
PRAO 4057Organizational Decision Making and Problem Solving3 units
PRAO 4065Advanced Quantitative Communication Research3 units
PRAO 4067Communication Entrepreneurship3 units
PRAO 4075Comprehensive Management Trainee Assessment3 units
PRAO 4076Conflict and Negotiation3 units
PRAO 4077Special Topics in Communication Studies3 units

UCLC 1005University Chinese3 units
UCLC 1008University English I3 units
UCLC 1009University English II3 units
GE CoreQuantitative Reasoning3 units
GE CoreHistory & Civilization3 units
GE CoreValues & the Meaning of Life3 units
ULIF 1008-9University Life0 units
University CoreThe Art of Persuasion2 units
University CoreHealthy Lifestyle2 units
GEInterdisciplinary Thematic Courses6 units
GECapstone3 units

Total: 128 units

Certificates of Specialization

In fulfilling the PRA degree requirements, students can structure their coursework to earn certificates of specialization. The Department of Communication Studies designates 3 areas of specialization (below). A student who completes the courses listed under a specialization area with at least a 2.0 GPA for each course will be awarded a certificate of that specialization. Students may use concentration electives and/or free electives to claim up to 2 areas of specialization.

PRAO2046Internal Communication and Employee Engagement3 units
PRAO2047Media Design for Corporate Communication3 units
PRAO3087Organizational Communication Issues and Processes3 units

PRAO3065Fundraising Events, Sponsorships, and Donor Management3 units
PRAO3067Health Communication and Information Campaigns3 units
PRAO3076Communication Training for Organizations3 units

PRAO2055Programming for Digital Communication3 units
PRAO3017Digital Public Relations3 units
PRAO3046Audience Measurement and Engagement3 units
PRAO3086Data Analytics and Visualization for Strategic Communication3 units