Paul WONG Paul WONG
Paul WONG 黃德海

Part-time Lecturer

BA (HKU), MBA (CUHK)
paulwth@hkbu.edu.hk
Advice to Students
 
Ask and you may receive. Try and you may succeed.

Paul has strong practical experiences of communication in different areas. He worked in the account service team of a leading 4As advertising agency serving global account and also leading international cosmetic brand. His role acts as an important bridge between the agency and the clients and which involves frequent liasion, presentation of ideas and conviction of clients. He had long years of commercial experience in the cosmetics field with one of the world’s leading luxury cosmetics groups as well the world’s biggest cosmetic company. Brands which he handled were leading brands in the cosmetics, dermocosmetics, haircolor and hairstyling field. Throughout the years, he accumulated extensive experiences in PR pitching and building strong relationship with editors; solicitation of best support from buyers of key retail chains for product launches and promotions; and marketing communication of responsible brands to consumers.