6 Units
COMM 1015 Studies of Communication, Journalism and Film 3 units
COMM 2035 Communication, Ethics and Law 3 units

School Core Course 3 (Choose one from the following)

3 units
COMM 2026 Human Communication 3 units
COMM 2027 AI and Digital Communication 3 units
COMM 2036 Media Design and Digital Applications 3 units

Major Required Courses

21 units
COMM 2006 Communication Theory (Communication Studies) 3 units
COMM 2007 Communication Research Method (Communication Studies) 3 units
PRAO 2007 Principles and Methods of Advertising 3 units
PRAO 2015 Principles and Practices of Public Relations 3 units
PRAO 2046 Internal Communication and Employee Engagement 3 units
PRAO 3015 Consumer Perspectives in Public Relations and Advertising 3 units
PRAO 3056 Campaign Planning and Management 3 units

ORGC Concentration Required Courses

31 units
PRAO 2026 Organizational Communication Issues and Processes 3 units
PRAO 2055 Programming for Digital Communication 3 units
PRAO 2047 Advanced Media Design for Corporate Communication 3 units
PRAO 3066 Writing for Professional Communication 3 units
PRAO 3106 Strategic Communication Internship and Practicum 1 units
PRAO 4066 Leadership Communication 3 units
PRAO 4086 Data Analytics and Visualization for Corporate Communication 3 units
PRAO 4885 Organizational Communication Honors Project 3 units

ORGC Required Electives I (Choose two from the followings)

PRAO 3067 Health Communication 3 units
PRAO 3076 Communication Training for Organizations 3 units
PRAO 3085 Social Media @ Work 3 units
PRAO 4057 Organizational Decision Making and Problem Solving 3 units
PRAO 4077 Special Topics in Communication Studies 3 units
PRAO 4087 Algorithm and Communication 3 units

ORGC Required Electives II (Choose one from the followings)

PRAO 4006 Advanced Qualitative Communication Research 3 units
PRAO 4065 Advanced Quantitative Communication Research 3 units

ORGC Concentration Electives

6 units
COMM 2026  Human Communication 3 units
JOUR 3287 Social Media Content Management 3 units
PRAO 2036 Group Communication 3 units
PRAO 2037 Interpersonal Communication 3 units
PRAO 2045 Interviewing 3 units
PRAO 3005 Content Creation in Advertising 3 units
PRAO 3007 Advertising Design and Visualization 3 units
PRAO 3017 Digital Public Relations 3 units
PRAO 3027 Digital Audio and Video Production 3 units
PRAO 3035 Public Relations Writing 3 units
PRAO 3045 Managing Internal Public Relations 3 units
PRAO 3046 Audience Measurement and Engagement 3 units
PRAO 3047 Corporate Social Responsibility and Stakeholder Engagement 3 units
PRAO 3065 Organizational Event Planning and Management 3 units
PRAO 3067 Health Communication 3 units
PRAO 3075
Intercultural Communication 3 units
PRAO 3076 Communication Training for Organizations 3 units
PRAO 3085 Social Media @ Work 3 units
PRAO 4006 Advanced Qualitative Communication Research 3 units
PRAO 4016 Strategic Issues and Crisis Management 3 units
PRAO 4025 Brand Strategy and Communication 3 units
PRAO 4027 Financial Public Relations 3 units
PRAO 4036 Social Communication and Advertising 3 units
PRAO 4037 Narrative and Brand Storytelling 3 units
PRAO 4045 Advanced Public Relations Writing 3 units
PRAO 4047 Service Experiences & Luxury Branding 3 units
PRAO 4056 Creative Brand Expression 3 units
PRAO 4057 Organizational Decision Making and Problem Solving 3 units
PRAO 4065 Advanced Quantitative Communication Research 3 units
PRAO 4067 Communication Entrepreneurship 3 units
PRAO 4075 Comprehensive Management Trainee Assessment 3 units
PRAO 4076 Conflict and Negotiation 3 units
PRAO 4077 Special Topics in Communication Studies 3 units

General Electives

30 units

General Education Courses

31 units
Total: 128 units

Certificates of Specialization

In fulfilling the PRA degree requirements, students can structure their coursework to earn certificates of specialization. The Department of Communication Studies designates 3 areas of specialization (below). A student who completes the courses listed under a specialization area with at least a 2.0 GPA for each course will be awarded a certificate of that specialization. Students may use concentration electives and/or free electives to claim up to 2 areas of specialization.

Specialization 1: Employee Communication and Engagement (9 units)

PRAO2046 Internal Communication and Employee Engagement 3 units
PRAO2047 Media Design for Corporate Communication 3 units
PRAO3087 Organizational Communication Issues and Processes 3 units

Specialization 2: PR for Public Affairs and Social Impact (9 units)

PRAO3065 Fundraising Events, Sponsorships, and Donor Management 3 units
PRAO3067 Health Communication and Information Campaigns 3 units
PRAO3076 Communication Training for Organizations 3 units

Specialization 3: Analytics for Digital Strategic Communication (12 units)

PRAO2055 Programming for Digital Communication 3 units
PRAO3017 Digital Public Relations 3 units
PRAO3046 Audience Measurement and Engagement 3 units
PRAO3086 Data Analytics and Visualization for Strategic Communication 3 units