Structure
| Year | COMM Core Course | Major Required Course | Concentration Required Course | Major Electives & General Electives* | GE Programme | Total |
|---|---|---|---|---|---|---|
| Year 1 | 6 | 9 | 0 | 3* | 15 | 33 |
| Year 2 | 3 | 6 | 6 | 12* | 7 | 34 |
| Year 3 | 0 | 6 | 13 | 6* | 6 | 31 |
| Year 4 | 0 | 0 | 12 | 15* | 3 | 30 |
| Total | 9 | 21 | 31 | 36* | 31 | 128 |
* Students are required to take a total of 30 units of general electives
Communication Core Courses
3 units
| 6 Units | ||
| COMM 1015 | Studies of Communication, Journalism and Film | 3 units |
| COMM 2035 | Communication, Ethics and Law | 3 units |
School Core Course 3 (Choose one from the following)
3 units
| COMM 2026 | Human Communication | 3 units |
| COMM 2027 | AI and Digital Communication | 3 units |
| COMM 2036 | Media Design and Digital Applications | 3 units |
Major Required Courses
21 units
| COMM 2006 | Communication Theory (Communication Studies) | 3 units |
| COMM 2007 | Communication Research Method (Communication Studies) | 3 units |
| PRAO 2007 | Principles and Methods of Advertising | 3 units |
| PRAO 2015 | Principles and Practices of Public Relations | 3 units |
| PRAO 2046 | Internal Communication and Employee Engagement | 3 units |
| PRAO 3015 | Consumer Perspectives in Public Relations and Advertising | 3 units |
| PRAO 3056 | Campaign Planning and Management | 3 units |
ORGC Concentration Required Courses
31 units
| PRAO 2026 | Organizational Communication Issues and Processes | 3 units |
| PRAO 2055 | Programming for Digital Communication | 3 units |
| PRAO 2047 | Advanced Media Design for Corporate Communication | 3 units |
| PRAO 3066 | Writing for Professional Communication | 3 units |
| PRAO 3106 | Strategic Communication Internship and Practicum | 1 units |
| PRAO 4066 | Leadership Communication | 3 units |
| PRAO 4086 | Data Analytics and Visualization for Corporate Communication | 3 units |
| PRAO 4885 | Organizational Communication Honors Project | 3 units |
ORGC Required Electives I (Choose two from the followings)
| PRAO 3067 | Health Communication | 3 units |
| PRAO 3076 | Communication Training for Organizations | 3 units |
| PRAO 3085 | Social Media @ Work | 3 units |
| PRAO 4057 | Organizational Decision Making and Problem Solving | 3 units |
| PRAO 4077 | Special Topics in Communication Studies | 3 units |
| PRAO 4087 | Algorithm and Communication | 3 units |
ORGC Required Electives II (Choose one from the followings)
| PRAO 4006 | Advanced Qualitative Communication Research | 3 units |
| PRAO 4065 | Advanced Quantitative Communication Research | 3 units |
ORGC Concentration Electives
6 units
| COMM 2026 | Human Communication | 3 units |
| JOUR 3287 | Social Media Content Management | 3 units |
| PRAO 2036 | Group Communication | 3 units |
| PRAO 2037 | Interpersonal Communication | 3 units |
| PRAO 2045 | Interviewing | 3 units |
| PRAO 3005 | Content Creation in Advertising | 3 units |
| PRAO 3007 | Advertising Design and Visualization | 3 units |
| PRAO 3017 | Digital Public Relations | 3 units |
| PRAO 3027 | Digital Audio and Video Production | 3 units |
| PRAO 3035 | Public Relations Writing | 3 units |
| PRAO 3045 | Managing Internal Public Relations | 3 units |
| PRAO 3046 | Audience Measurement and Engagement | 3 units |
| PRAO 3047 | Corporate Social Responsibility and Stakeholder Engagement | 3 units |
| PRAO 3065 | Organizational Event Planning and Management | 3 units |
| PRAO 3067 | Health Communication | 3 units |
|
PRAO 3075
|
Intercultural Communication | 3 units |
| PRAO 3076 | Communication Training for Organizations | 3 units |
| PRAO 3085 | Social Media @ Work | 3 units |
| PRAO 4006 | Advanced Qualitative Communication Research | 3 units |
| PRAO 4016 | Strategic Issues and Crisis Management | 3 units |
| PRAO 4025 | Brand Strategy and Communication | 3 units |
| PRAO 4027 | Financial Public Relations | 3 units |
| PRAO 4036 | Social Communication and Advertising | 3 units |
| PRAO 4037 | Narrative and Brand Storytelling | 3 units |
| PRAO 4045 | Advanced Public Relations Writing | 3 units |
| PRAO 4047 | Service Experiences & Luxury Branding | 3 units |
| PRAO 4056 | Creative Brand Expression | 3 units |
| PRAO 4057 | Organizational Decision Making and Problem Solving | 3 units |
| PRAO 4065 | Advanced Quantitative Communication Research | 3 units |
| PRAO 4067 | Communication Entrepreneurship | 3 units |
| PRAO 4075 | Comprehensive Management Trainee Assessment | 3 units |
| PRAO 4076 | Conflict and Negotiation | 3 units |
| PRAO 4077 | Special Topics in Communication Studies | 3 units |
General Electives
30 units
General Education Courses
31 units
| UCLC 1005 | University Chinese | 3 units |
| UCLC 1008 | University English I | 3 units |
| UCLC 1009 | University English II | 3 units |
| GE Core | Quantitative Reasoning | 3 units |
| GE Core | History & Civilization | 3 units |
| GE Core | Values & the Meaning of Life | 3 units |
| ULIF 1008-9 | University Life | 0 units |
| University Core | The Art of Persuasion | 2 units |
| University Core | Healthy Lifestyle | 2 units |
| GE | Interdisciplinary Thematic Courses | 6 units |
| GE | Capstone | 3 units |
| Total: 128 units |
|---|
Certificates of Specialization
In fulfilling the PRA degree requirements, students can structure their coursework to earn certificates of specialization. The Department of Communication Studies designates 3 areas of specialization (below). A student who completes the courses listed under a specialization area with at least a 2.0 GPA for each course will be awarded a certificate of that specialization. Students may use concentration electives and/or free electives to claim up to 2 areas of specialization.
Specialization 1: Employee Communication and Engagement (9 units)
| PRAO2046 | Internal Communication and Employee Engagement | 3 units |
| PRAO2047 | Media Design for Corporate Communication | 3 units |
| PRAO3087 | Organizational Communication Issues and Processes | 3 units |
Specialization 2: PR for Public Affairs and Social Impact (9 units)
| PRAO3065 | Fundraising Events, Sponsorships, and Donor Management | 3 units |
| PRAO3067 | Health Communication and Information Campaigns | 3 units |
| PRAO3076 | Communication Training for Organizations | 3 units |
Specialization 3: Analytics for Digital Strategic Communication (12 units)
| PRAO2055 | Programming for Digital Communication | 3 units |
| PRAO3017 | Digital Public Relations | 3 units |
| PRAO3046 | Audience Measurement and Engagement | 3 units |
| PRAO3086 | Data Analytics and Visualization for Strategic Communication | 3 units |