Structure
| Year | COMM Core Course | Major Required Course | Concentration Required Course | Major Electives & General Electives* | GE Programme | Total |
|---|---|---|---|---|---|---|
| Year 1 | 6 | 9 | 0 | 3* | 15 | 33 |
| Year 2 | 3 | 6 | 6 | 12* | 7 | 34 |
| Year 3 | 0 | 6 | 13 | 6* | 6 | 31 |
| Year 4 | 0 | 0 | 12 | 15* | 3 | 30 |
| Total | 9 | 21 | 31 | 36* | 31 | 128 |
* Students are required to take a total of 30 units of general electives
Communication Core Courses
COMM 1015
Studies of Communication, Journalism and Film
COMM 2035
Communication, Ethics and Law
School Core Course 3 (Choose one from the following)
COMM 2017
Visual Communication
COMM 2026
Human Communication
COMM 2027
AI and Digital Communication
Major Required Courses
COMM 2006
Communication Theory (Communication Studies)
COMM 2007
Communication Research Method (Communication Studies)
PRAO 2007
Principles and Methods of Advertising
PRAO 2015
Principles and Practices of Public Relations
PRAO 2046
Internal Communication and Employee Engagement
PRAO 3015
Consumer Perspectives in Public Relations and Advertising
PRAO 3056
Campaign Planning and Management
ORGC Concentration Required Courses
PRAO 2026
Organizational Communication Issues and Processes
PRAO 2055
Programming for Digital Communication
PRAO 2047
Advanced Media Design for Corporate Communication
PRAO 3066
Writing for Professional Communication
PRAO 3106
Strategic Communication Internship and Practicum
PRAO 4066
Leadership Communication
PRAO 4086
Data Analytics and Visualization for Corporate Communication
PRAO 4885
Organizational Communication Honors Project
ORGC Required Electives I (Choose two from the followings)
PRAO 3067
Health Communication
PRAO 3076
Communication Training for Organizations
PRAO 3085
Social Media @ Work
PRAO 4057
Organizational Decision Making and Problem Solving
PRAO 4077
Special Topics in Communication Studies
PRAO 4087
Algorithm and Communication
ORGC Required Electives II (Choose one from the followings)
PRAO 4006
Advanced Qualitative Communication Research
PRAO 4065
Advanced Quantitative Communication Research
ORGC Concentration Electives
COMM 2026
Human Communication
JOUR 3287
Social Media Content Management
PRAO 2036
Group Communication
PRAO 2037
Interpersonal Communication
PRAO 2045
Interviewing
PRAO 3005
Content Creation in Advertising
PRAO 3007
Advertising Design and Visualization
PRAO 3017
Digital Public Relations
PRAO 3027
Digital Audio and Video Production
PRAO 3035
Public Relations Writing
PRAO 3045
Managing Internal Public Relations
PRAO 3046
Audience Measurement and Engagement
PRAO 3047
Corporate Social Responsibility and Stakeholder Engagement
PRAO 3065
Organizational Event Planning and Management
PRAO 3067
Health Communication
PRAO 3075
Intercultural Communication
PRAO 3076
Communication Training for Organizations
PRAO 3085
Social Media @ Work
PRAO 4006
Advanced Qualitative Communication Research
PRAO 4016
Strategic Issues and Crisis Management
PRAO 4025
Brand Strategy and Communication
PRAO 4027
Financial Public Relations
PRAO 4036
Social Communication and Advertising
PRAO 4037
Narrative and Brand Storytelling
PRAO 4045
Advanced Public Relations Writing
PRAO 4047
Service Experiences & Luxury Branding
PRAO 4056
Creative Brand Expression
PRAO 4057
Organizational Decision Making and Problem Solving
PRAO 4065
Advanced Quantitative Communication Research
PRAO 4067
Communication Entrepreneurship
PRAO 4075
Comprehensive Management Trainee Assessment
PRAO 4076
Conflict and Negotiation
PRAO 4077
Special Topics in Communication Studies
General Electives
General Education Courses
UCLC 1005
University Chinese
UCLC 1008
University English I
UCLC 1009
University English II
GE Core
Quantitative Reasoning
GE Core
History & Civilization
GE Core
Values & the Meaning of Life
ULIF 1008-9
University Life