Structure
* Students are required to take a total of 30 units of general electives
Communication Core Courses
3 units
|
6 Units |
COMM 1015 |
Studies of Communication, Journalism and Film |
3 units |
COMM 2035 |
Communication, Ethics and Law |
3 units |
School Core Course 3 (Choose one from the following)
3 units
COMM 2026 |
Human Communication |
3 units |
COMM 2027 |
AI and Digital Communication |
3 units |
COMM 2036 |
Media Design and Digital Applications |
3 units |
Major Required Courses
21 units
COMM 2006 |
Communication Theory (Communication Studies) |
3 units |
COMM 2007 |
Communication Research Method (Communication Studies) |
3 units |
PRAO 2007 |
Principles and Methods of Advertising |
3 units |
PRAO 2015 |
Principles and Practices of Public Relations |
3 units |
PRAO 2046 |
Internal Communication and Employee Engagement |
3 units |
PRAO 3015 |
Consumer Perspectives in Public Relations and Advertising |
3 units |
PRAO 3056 |
Campaign Planning and Management |
3 units |
ORGC Concentration Required Courses
31 units
PRAO 2026 |
Organizational Communication Issues and Processes |
3 units |
PRAO 2055 |
Programming for Digital Communication |
3 units |
PRAO 2047 |
Advanced Media Design for Corporate Communication |
3 units |
PRAO 3066 |
Writing for Professional Communication |
3 units |
PRAO 3106 |
Strategic Communication Internship and Practicum |
1 units |
PRAO 4066 |
Leadership Communication |
3 units |
PRAO 4086 |
Data Analytics and Visualization for Corporate Communication |
3 units |
PRAO 4885 |
Organizational Communication Honors Project |
3 units |
ORGC Required Electives I (Choose two from the followings)
PRAO 3067 |
Health Communication |
3 units |
PRAO 3076 |
Communication Training for Organizations |
3 units |
PRAO 3085 |
Social Media @ Work |
3 units |
PRAO 4057 |
Organizational Decision Making and Problem Solving |
3 units |
PRAO 4077 |
Special Topics in Communication Studies |
3 units |
PRAO 4087 |
Algorithm and Communication |
3 units |
ORGC Required Electives II (Choose one from the followings)
PRAO 4006 |
Advanced Qualitative Communication Research |
3 units |
PRAO 4065 |
Advanced Quantitative Communication Research |
3 units |
ORGC Concentration Electives
6 units
COMM 2026 |
Human Communication |
3 units |
JOUR 3287 |
Social Media Content Management |
3 units |
PRAO 2036 |
Group Communication |
3 units |
PRAO 2037 |
Interpersonal Communication |
3 units |
PRAO 2045 |
Interviewing |
3 units |
PRAO 3005 |
Content Creation in Advertising |
3 units |
PRAO 3007 |
Advertising Design and Visualization |
3 units |
PRAO 3017 |
Digital Public Relations |
3 units |
PRAO 3027 |
Digital Audio and Video Production |
3 units |
PRAO 3035 |
Public Relations Writing |
3 units |
PRAO 3045 |
Managing Internal Public Relations |
3 units |
PRAO 3046 |
Audience Measurement and Engagement |
3 units |
PRAO 3047 |
Corporate Social Responsibility and Stakeholder Engagement |
3 units |
PRAO 3065 |
Organizational Event Planning and Management |
3 units |
PRAO 3067 |
Health Communication |
3 units |
PRAO 3075
|
Intercultural Communication |
3 units |
PRAO 3076 |
Communication Training for Organizations |
3 units |
PRAO 3085 |
Social Media @ Work |
3 units |
PRAO 4006 |
Advanced Qualitative Communication Research |
3 units |
PRAO 4016 |
Strategic Issues and Crisis Management |
3 units |
PRAO 4025 |
Brand Strategy and Communication |
3 units |
PRAO 4027 |
Financial Public Relations |
3 units |
PRAO 4036 |
Social Communication and Advertising |
3 units |
PRAO 4037 |
Narrative and Brand Storytelling |
3 units |
PRAO 4045 |
Advanced Public Relations Writing |
3 units |
PRAO 4047 |
Service Experiences & Luxury Branding |
3 units |
PRAO 4056 |
Creative Brand Expression |
3 units |
PRAO 4057 |
Organizational Decision Making and Problem Solving |
3 units |
PRAO 4065 |
Advanced Quantitative Communication Research |
3 units |
PRAO 4067 |
Communication Entrepreneurship |
3 units |
PRAO 4075 |
Comprehensive Management Trainee Assessment |
3 units |
PRAO 4076 |
Conflict and Negotiation |
3 units |
PRAO 4077 |
Special Topics in Communication Studies |
3 units |
General Electives
30 units
General Education Courses
31 units
UCLC 1005 |
University Chinese |
3 units |
UCLC 1008 |
University English I |
3 units |
UCLC 1009 |
University English II |
3 units |
GE Core |
Quantitative Reasoning |
3 units |
GE Core |
History & Civilization |
3 units |
GE Core |
Values & the Meaning of Life |
3 units |
ULIF 1008-9 |
University Life |
0 units |
University Core |
The Art of Persuasion |
2 units |
University Core |
Healthy Lifestyle |
2 units |
GE |
Interdisciplinary Thematic Courses |
6 units |
GE |
Capstone |
3 units |
Certificates of Specialization
In fulfilling the PRA degree requirements, students can structure their coursework to earn certificates of specialization. The Department of Communication Studies designates 3 areas of specialization (below). A student who completes the courses listed under a specialization area with at least a 2.0 GPA for each course will be awarded a certificate of that specialization. Students may use concentration electives and/or free electives to claim up to 2 areas of specialization.
Specialization 1: Employee Communication and Engagement (9 units)
PRAO2046 |
Internal Communication and Employee Engagement |
3 units |
PRAO2047 |
Media Design for Corporate Communication |
3 units |
PRAO3087 |
Organizational Communication Issues and Processes |
3 units |
Specialization 2: PR for Public Affairs and Social Impact (9 units)
PRAO3065 |
Fundraising Events, Sponsorships, and Donor Management |
3 units |
PRAO3067 |
Health Communication and Information Campaigns |
3 units |
PRAO3076 |
Communication Training for Organizations |
3 units |
Specialization 3: Analytics for Digital Strategic Communication (12 units)
PRAO2055 |
Programming for Digital Communication |
3 units |
PRAO3017 |
Digital Public Relations |
3 units |
PRAO3046 |
Audience Measurement and Engagement |
3 units |
PRAO3086 |
Data Analytics and Visualization for Strategic Communication |
3 units |