Social Media Audit Competition Sponsored by UMaxData

On April 22, a social media audit competition, sponsored by UMaxData, was held. The competition also served as the final term project in PRAD3017 Strategic Communication and Emerging Media Trends 2020.

In this online competition, students audited a chosen client, CitiBank, regarding its social media communication practice using a social media analytics software DiVoMiner® developed by UMaxData. In one month, students completed a research report, as well as a pre-recorded video presentation regarding the audit findings and recommendations of digital strategic communication for the client.

Judged by Dr. Angus Cheong (Chief Consultant of UMaxData), Ms. Amy Lee (Project Director of UMaxData), and Dr. Eva Zhao (Assistant Professor at COMS HKBU, the course instructor), three winning teams are selected.

Champion – 5Elites
Project Title: CITI All Around You
Chan Pui Shan, Chan Nok Yi, Lam Ka Mei, Lam Yu Wai, Kristy, Tong Jonathan

First Runner-up – Class A
Project Title: Revamp of Citibank HK
Choi Ka Yan Annie, Ho Wing Ki Katie, Jiang Wenli Sophia, Leung Tsz Yan Cherry, Leung Sze Yan, Yu Shing Fung Matthew

Second Runner-up – Strategists
Project Title: Reinvigorate Hong Kong Tourism
Cheung Kam Sar Angela, Lam Wing Tung Queenie, Leung Chung Ping Jenny, Liao Chen Cheryl, Song Yanling Fire, Xi Yue Echo